LonGrad
Welcome to Broadway: Where London Living Reaches New Heights
Introducing a vibrant new residential quarter in the heart of London, SW1
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At Broadway, we're proud to introduce an unparalleled urban living experience that combines modern luxury, unmatched convenience, and captivating aesthetics. Nestled in the heart of London, SW1, The Broadway development stands as a testament to contemporary architectural brilliance, redefining the way you perceive big city living. Every facet of Broadway resonates with uniqueness, setting it apart as a beacon of distinction in the heart of London.
Designed with a keen eye for detail, Broadway caters to a diverse range of individuals who seek more than just a home; they seek an elevated lifestyle. From young professionals looking for a vibrant urban community to families in search of a haven amidst the city's pulse, The Broadway offers an inspiring setting for all.
Designed with a keen eye for detail, Broadway caters to a diverse range of individuals who seek more than just a home; they seek an elevated lifestyle. From young professionals looking for a vibrant urban community to families in search of a haven amidst the city's pulse, The Broadway offers an inspiring setting for all.
- £1.6 millionMinimal price tage
- 258Luxury apartments
- 6Architecturally striking towers
- 16,000 sq ftOf health, fitness and spa amenities
- 2,000 sq ftOf public courtyard
- 118,000 sq ftOf office space
Broadway's architectural magnificence stands as a testament to the seamless blend of timeless aesthetics and contemporary design. The development adds to the city's skyline while paying homage to its heritage, creating an iconic visual masterpiece that captivates both residents and passersby.
Located in historic Westminster and providing unrivalled views of The Houses of Parliament, Westminster Abbey, Big Ben and Buckingham Palace. A luxury collection of one to five bedroom apartments across six architecturally striking towers:
Located in historic Westminster and providing unrivalled views of The Houses of Parliament, Westminster Abbey, Big Ben and Buckingham Palace. A luxury collection of one to five bedroom apartments across six architecturally striking towers:
- The Big Ben Collection
- The Buckingham Palace Collection
- The Royal Parks Collection
- The Westminster Collection
- The Botanical Collection
- The Penthouse Collection
Every Amenity at Your Doorstep 24/7
With five-star facilities and service, The Broadway opens the doors to the very best London has to offer
- Gym — fully equipped with personal training rooms and yoga/stretch rooms
- Spa and treatment rooms: 25 metres pool, treatment rooms, sauna, vitality pool, steam room
- Library, games room, screening room
- Parking, 24 /7 concierge and security
Apartment Features
✓ Floor-to-ceiling windows frame, flooding your home with natural light and fostering an unrivalled views over Westminster and the iconic London skyline beyond
✓ Exquisitely designed kitchens with state-of-the-art appliances and Italian marble worktops
✓ Highly-specified bathrooms with Corian baths and basins, and Italian marble throughout
✓ Luxurious fitted wardrobes in bedrooms and entrance halls
✓ Zoned underfloor heating and comfort cooling in principal rooms
✓ Engineered oak flooring
Every detail, from premium finishes to innovative space optimization, has been meticulously curated to ensure your home is a masterpiece of comfort and elegance.
✓ Exquisitely designed kitchens with state-of-the-art appliances and Italian marble worktops
✓ Highly-specified bathrooms with Corian baths and basins, and Italian marble throughout
✓ Luxurious fitted wardrobes in bedrooms and entrance halls
✓ Zoned underfloor heating and comfort cooling in principal rooms
✓ Engineered oak flooring
Every detail, from premium finishes to innovative space optimization, has been meticulously curated to ensure your home is a masterpiece of comfort and elegance.
Unmatched Connectivity and Convenience
Broadway's strategic location offers a privileged lifestyle of unparalleled connectivity. Experience the thrill of effortless access to transport hubs, cultural landmarks, and entertainment avenues. Your doorstep becomes a gateway to the heart of London, allowing you to embrace every facet of the city's dynamic essence.
Residents of Broadway benefit from proximity to top-rated schools, a well-connected public transport network, and an array of recreational parks that provide a much-needed escape from the urban routine.
Local transport links include:
Residents of Broadway benefit from proximity to top-rated schools, a well-connected public transport network, and an array of recreational parks that provide a much-needed escape from the urban routine.
Local transport links include:
- St. James Park station: 0.1 miles (approx.) — St. James's Park Station primarily serves the District and Circle Lines of the London Underground. These lines provide convenient access to various parts of London, including popular destinations like Westminster, Victoria, Paddington, and more.
- Westminster Station: 0.3 miles (approx.) — This station provides access to the Circle, District, and Jubilee lines, making it convenient for residents to travel to various parts of London.
- Victoria Station: 0.5 miles (approx.) — Victoria Station is a major transportation hub, offering connections to the Victoria Line, District Line, Circle Line, and National Rail services. It's a key point for both regional and national travel.
- Westminster Bridge: 0.4 miles (approx.) — The iconic Westminster Bridge connects the Broadway development to the South Bank of the River Thames, providing access to popular attractions like the London Eye, Southbank Centre, and more.
- Local Bus Stops: There are several bus stops in the vicinity, providing numerous bus routes that connect residents to different parts of London.
Perfect Location
The Broadway is beautifully connected in every sense. The celebrated sites of Big Ben and the Houses of Parliament, Westminster Abbey and St James's Park are all neighbours to this vibrant and exciting new district.
Who Is Behind The Project
Prime property developer Northacre Properties, which is owned by Dubai-based Shuaa Capital, has completed The Broadway development in 2022.
With a history spanning over 30 years, Northacre has earned a reputation for creating exceptional residences that seamlessly blend timeless elegance with modern sophistication.
"The Broadway," their latest masterpiece, reflects Northacre's unwavering dedication to crafting exclusive and opulent living spaces in prime London locations. Residents of "The Broadway" can expect nothing less than the highest standards of design, quality, and comfort.
The Broadway occupies the 1.72-acre former New Scotland Yard site. Six Squire & Partners — designed the towers, which are arranged in coloured pairs, named after three famous diamonds: The Sancy, The Paragon and The Cullinan.
With a history spanning over 30 years, Northacre has earned a reputation for creating exceptional residences that seamlessly blend timeless elegance with modern sophistication.
"The Broadway," their latest masterpiece, reflects Northacre's unwavering dedication to crafting exclusive and opulent living spaces in prime London locations. Residents of "The Broadway" can expect nothing less than the highest standards of design, quality, and comfort.
The Broadway occupies the 1.72-acre former New Scotland Yard site. Six Squire & Partners — designed the towers, which are arranged in coloured pairs, named after three famous diamonds: The Sancy, The Paragon and The Cullinan.
What People Say
- Definitely one of the most beautiful places to live in Westminster, feels like a piece of heaven. I couldn't have asked for a better place to call home.Samantha VernerProud The Broadway Resident
- I was blown away by the quality here, particularly of the residents' amenities. I think it's the best new development in Westminster without question.Viktor SosninManaging Partner, LonGrad New Homes
Want to live in The Broadway or similar property?
Contact our dedicated team to schedule a visit and embark on a journey to discover your new home.
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Registered office: 23 Berkeley Square, Mayfair, London, W1J 6HE.
Registered office: 23 Berkeley Square, Mayfair, London, W1J 6HE.